We are becoming part of a more generalized entertainment structure in our society. No longer is it defined by the length of time the product presents itself, the depth of interaction it offers, the star being living or made-up, the device in which the interaction takes place – or the time in between each interaction. We are now in a world where those versions of the product can be matched, bundled and even merged to create a whole new ecosystem. We are living in a world where all types of entertainment, big games and small, game shows and reality, information and news, can sit side-by-side, hand-in-hand, equally, through any channel they choose without prejudice or barriers. Your entertainment is free at last, and we are the entrepreneurs that will shepherd it into this new world, slicing through old corporate structures, and short sighted economics, to build a brighter and far more entertaining future.