Here is another addition to the decision tree to make life easier, it is called “Ghetto Testing” and coined by the founder of Zenga.

How do you figure out if you should go with a feature with minmal disruption to the company or its engineers, and how can you invest in it with the highest posible certainty of success? Ghetto Testing a feature. The concept is there are a wide range of data points you can aquire to guage interest on an idea before the idea is fleshed out. At the “Ghetto” stage, it sint so much a test of the product value or feature set itself, as much of a servey to see if the concept will get clicks or interest by the public. It’s basically an adhoc test market. If you think people will love feature x for instance, create a google adword promoting the vapor-ware concept and run it for 5,10,30 mins.  The resulting page of the ad could technically go to a 404 page, and although that would be a horrible experience it still wouldbe a valid ghetto test.

From there you can invest incrementally into how deep of a gauge you want to testing of the idea i.e. a pretty landing page with feature highlights, a download, or a purchase wall.

http://grattisfaction.com/2010/01/how-zynga-does-customer-development-minimum-viable-product/

If your objective is to build an awesome product, and work hard at solving a problem that others may not have been able to solve yet, then here is a “is this a distraction right now, or a need for change?”  litmus test for small startups.

Test:

Do I believe we should *only* do [new idea] and grow the company out from from there?

(i.e. stop focusing on the other thing you had previsouly decided was *the* way to grow the company from.)

If you find yourself getting to a strong yes, then the convo to get into the new idea may be ripe for discussion, and it may be time to focus energy on a new strategy and to pool your resources to build a world class product. I’ll go into what you can do to break the new idea down further from there, to see if it makes sense in your business in other ways, in later blogs.

Side notes as to why this problem may often come about:

For one, the grass is always greener. So you need to be carefull when shifting towards an idea that is not on your mind every hour of every day…There will often be different problems, not less, to overcome when you switch.

Second is brain time. The amount you spend on solving a problem has some (not sure yet what amount yet) relation on the lack of time you have spent thinking about the new thing. All the litte details that are reflex knowladge for you for is lost with a new idea and direction.

Analogous Exmaples in life:

For a simplified abstract example, you spend a few hours packing the night before a trip. Last minute the morning of the flight you realize, “Hey, I can just take the smaller bag! How much smarter of me, I can save much space!” So you do.

At the airport you realize that one of the side reasons you wanted the bigger bag was not just to carry more, but to so your friend could but his shoes in it. Damn! You over looked ne of the many small details that led to the dscisoin to pack the big bag in the first place, but the new idea that came to mind, that you took action on in a shorter amount of time, did not allow you to consider all the many reasons why you made the decisions you did the night before.

A more common example: “Ughhh, I left my wallet in my other pants pocket!” You look better, and it’s a good thing too because now you need to find someone to pay for your dinner :p

Closing

You may not be able to avoid these smaller mishaps, but you definitely have the power to minimize disrupting a company by paying attention to these business distractions vs changing directions type decision points.

Remember: A small comapany needsto solve *a* problem, focus on it, and when they get their fit and a few wins the grow into more spaces. Here is a great article on focus as it pertains to Product Market Fit and MVP:

http://www.svproduct.com/mvp-vs-product-vision/

“…But of course that was just the beginning of the product line and not the end.”

To date, the majority of what we see as or interaction trails are signified by actions around our usage of some “thing”. An action is usually meaningful on it’s own, like friending, commenting, sharing, or liking. But just the other day I sat by myself in a crowded jazz lounge by myself and although I did not make any meaningful conversation with those around me, I still felt like I did *something*, that I was involved. And  without a single action. Why do those feelings exist, and how does that transfer to the online product world?

Well, I guess it feels most like I left a trail of existence, that others can share with me, behind. I am allowing myself to be observed and observing others around me that share a similar interest. Our trails intersect and interact even when we don’t. So why can’t this trails be used to provoke action instead of focusing on having specific interactions provoking observations? My trail is left behind, the fact that I was interested, observed, and left, has a signifocance that the online world can benefit from. As new trails are created, other trails are attached. I displayed the fact that I observed something of interest to me in a group setting by being there, and I allow others to observe that fact. I allow them make a decision to attach themselves on to that trail, or create a trail similar to mine (or vice versa.) I left behind something, whether I did something of any real significance with my interactions or not.

I am most intreuiged by the phenomenon that surround these facts of social nehavoir. Socially non-social, strongly connected without heavy interaction, high emotional social gains without longterm commitments. These are some under appreciated parts of our everyday life as social beings. These situations need to be represented with more attention in our online world.

History has a way of repeating itself. I try to keep myself objective about todays events and ethics, so I am able to rise above the norm and into the right.

Apply what you believe in today: how your perceive morality, ethics and kindness, and apply it to the past, 200, 100 and 50 years. Would you be in what history has decided was good or evil? In what we now see as right or wrong? That should tell you how the future will look back at you, and help guide your perspective on how you see the world today, allowing for some objectivity. This extra step in your thought process while making descisions about morality and ethics in today’s current events, could help prevent you from becoming the great grandfather or grandmother no one wants to talk about in public.

There is one extra step to make this ability to predict how the world will view your stance on current issues in 100 years+. you have to recognize the general terms in which a situation is defined. For instance, racism is not a question of race, but about human equality, poverty is as much about greed and sharing than it is about finance, science is a question about asking questions and challenging systems as much as it’s about what is “proven”, and culture is more about fear of the unknown than it is about what you beleive is right or acceptable.

Sonic and his rings

Have you ever played Sonic the hedgehog? Man, what a classic! The objective: Get your hedgehog, named Sonic, to jump, run and even roll through a stage, avoiding the array of animal-ish enemies, only to reach a guarded exit, protected by your arch nemesis, Dr. Evil. Beat him and the entrance to the next level is opened. Keep this up, level after level, enemy after enemy, and you will win the game. — But wait there’s more! If you are attacked without a collection of magical “rings” in your possession, you will die. With one or more rings you can narrowly avoid death by attack.

So which was more important, getting to the next level, or acquiring the rings? Well, any kid would tell you: Duh, both! Obvi. If you only collect the rings you may never get to the end of the level. Alternatively, if you only try to get to the end of the level, rendering yourself ringless, you dramatically decrease your chances of survival.

Of course, one could play the perfect game, dodging all would be attackers, and avoiding falling off cliffs to a spikey-floored doom. By doing so you would indeed win the game, just as anyone else. But who could make it through all those levels without one misstep, one slipped finger, or distracted moment when your Mom calls you down for dinner? I’m going to take a stab at it and say — not a single person. So, thanks to those gracious creators at Sega, you were given those wonderfully magic rings, giving you a fighting chance. You and everyone else jumped at the opportunity, capturing as many rings as you could. You mitigated risk, balanced your options, and grabbed on to what ever you could, outside of the clearly laid goal of completing the level, to of course do just that, complete the level and win the game; achieve success.

That is not a theme reserved for just hedgehogs named Sonic, or any game for that matter. Success is a goal some of us can see, and once we see it, we direct our focus directly at achieving it. But it is often that deterministic direction that creates a far more subtle misdirection.

Nine out of ten startups fail, right? I bet most of them are hard workers and/or have great ideas and/or have a focus and/or goals. A major hurdle to overcome, one that is far less obvious then the cliche advice to work harder/smarter, and the basis for why so many startup fall victim to those one-in-ten odds, is that it is the very focus on the goal that can cause the unbalance in your business, and ironically dooms your chances in achieving it.

Success may live on a straight-line, but the line seen is not necessarily the path to take. The best path is almost always one that dances around the line formed. Looking away, towards an entirely different direction, can reveal a path with far less hurdles when the focus is returned to the goals directive. You must let something go in order to truly have it — a cliché theme that works in almost any environment, and often takes a lifetime to master. Simply put, our “rings” come in the form of friendships, support systems, a passion for what you do, mistakes that need to be made, failures to learn from, vacations to escape to, and random ideas that inspire. When we remember to grab onto those rings when the opportunity to do so arises, or even sometimes when it doesn’t seem like it can, we will be far more able to last the “attacks” the startup game will inevitably throw our way.

So my fellow hedgehogs, should you grab at all the rings you can, even if at times by doing so you are unable to race towards the goal? Most definitely! Any kid who had a sega will tell you: you have to do both. Duh! Obvi.

The mishap is much like a sub shop that notices that people on their lunch break often needs copies made, so they become a sub shop and copy center. Would you eat at a sub shop that does copies when you want subs and vice versa? The problem is everytime you add an “and” to a sentence about what you do when you are a growing company you are devaluing each individual thing in that claim by half. I mean if one person is great at flipping burgers and they put all their time into that skill what happens when that same person makes shakes? Well you can hire another person for the shakes, but the problems still trickles up — now the manager must be great at spending half his time on managing burger flippers and half of his time on shake makers. Make your core your focus and do that one thing better than anyone in the world. If you find yourself using the “and” in your value prop raise a red flag.

Another way to think about it is that often times you try to increase value with increasing your offerings. So you say we are a company that focuses on the very best linens (but then you think how do I get the linens to the customer so you continue on) … and we deliver the linens to your door. What just happened there is once you started thinking about alternative ways to increase the value of your company you have inadvertently admitted that the “fine linens” part of your company’s offerings isn’t good enough to stand on its own. I have the finest linens – [period]. I am so focused and great at making fine linens you will want them – [period]. It rings stronger and internally, in every conversation and meeting that comes up if the discussion doesn’t ultimately improve the quality of your fine linens don’t waste your time talking about it. Every new offering (if you want it done well) deserves all the attention it needs and will suck attention from another offering unless you have the brand, management, money, exposure, customer base to help carry you onto something else.

You just can’t avoid it no matter how smart or hard working you are you will give your customers mixed signals, employees diffused objectives and passion, and a mitigated product that can’t compete with a rival that could spring up and do everything they can to be better at one thing than you. Information gets around quickly and people know how to manage multiple systems, if they can save time by finding someone who does something important better than anyone they will use them in no time.

Note: I should make one more point. This doesn’t mean that you can’t have new ideas, just recognize that the new idea will need focus and attention and if you think your original idea/business isn’t good enough to stand on its own you should decide whether to keep the old business or shift focus completely to the new one.

I propose that if you work hard you are bad at something. There are always difficult things in the world. It is difficult to create an atomic bottom, or be nice to your mom sometimes, it is difficult to start a company. But when something is hard, you are doing it wrong. Life is easier than I think we realize sometimes and with the mentality that working harder is better than not we fall into this brute force, power through mentality. For instance lifting a tree IS hard and people did it for years, building a pulley system was difficult and made lifting a tree less hard.

There are so many red flags that pop up when this is happening. Talking in circles at meetings, staying up late every night, rearranging your pitch to others everytime you give it. Stop and think, am I proud of how hard I am working more than I am tackling the right difficult problem?

It’s weird, is it actually lazier to work hard than find the right difficult problem? For instance, if I had an eating problem and I found myself rummaging through my fridge alot the lazy/hard way to solve it could be to put a lock around my fridge and the lock only opens if I ride my back for more then 3 hours. That’s alot of work and you “solved” the problem, but we know that that is a shit load of work and you didn’t really put any effort toward the actual problem. You simply solved all the points around it, but you worked so hard for it, right? Congrats you’re a hard working idiot. That is a red flag. The difficult thing here is you have an eating problem, go to a gym, go to a psychologist and find out why you find comfort in food, buy healthier foods, etc.

Another example is in politics and law. The ROI for “catching someone in a crime” is low. Someone has to wait around and catch you. The question is why are they breaking the law, why are they angry, is the law right, are the roads safe, etc? Way more difficult but when figured out MUCH easier to maintain and way less hard. Try building a fence on the border of Mexico and the U.S. That’s alot of dumb level hard work. I mean the most similar things are the ancient Great Wall of China, and the BerlinWall…..really? Why don’t you want immigrants here, why do they want to be here and find a mutually beneficial result? If they are coming to the U.S. for healthcare, in order to get healthcare you must be a citizen, in order to be a citizen, you must do x. If it’s cash then offer cash to register, as it may be cheaper then manning and building a non interest aligning wall. Aligning interest and solving difficult problems allows you to not need to over manage tasks and decreases hard work. The best system is one that manages itself to be accommodating to everyone’s passions, interest and goals as closely as possible so that the management of themselves is the most efficient way to work. Regulating pirating music is way harder then making it cheaper and easier for users to download individual songs almost instantly instead of having to break the law, code, search, and wait for songs that are stolen.

What FaceBook, Google, etc. well in addition to hiring smart veterans was they flipped the script a bit. They started hiring young people with alot of potential and paying them alot of money. A few years later they are winning super bowls. And the old employer style is having a hard time finding talent. Now everyone wants a young genius and they are in short supply.

Time and time again this risk mitigation strategy is a red flag and one should be sure they are mitigating for the right reasons. Also, when you save time by mitigating it is a red flag because in a way you are being lazy, and when you are lazy you give opportunity to those that aren’t lazy to move ahead. (not lazy cause you don’t work hard but lazy because you are using a system to think for you and when you do that you get further and further from being different and different equals success because not everyone can be successful).

TLWTW

I watched the original  The Lion The Witch and The Wardrobe (LWW) movie the other day and in the beginning of the movie, as the story starts to develop, the kids stumble into an old wardrobe locked way in an empty room covered in cob webs trying to escape their nanny looking to divvy out some punishment. All three squeeze into the wardrobe to hide, after pushing and shoving each other trying to find enough room within, they collapse out of the back and find themselves standing in a forest covered in snow. They are amazed and begin to apologize to the youngest of the three siblings for not believing her when she told them about this magical wardrobe weeks ago.

As they are marveling at what they have founds “inside” the wardrobe, a beaver walks up to them and begins to speak.

“The beaver is speaking?!” they say, shocked and amazed.

“How could this be?”

The beaver wastes no time, and asks the thoroughly confused young children to follow him further into the frosted woods before they say too much; he didn’t want the trees to hear them talk. If the wardrobe and the talking beaver weren’t enough to screw someone’s perspective of reality up, now they had to deal with guarding the secrecy of their conversations in a forest with eavesdropping trees?! The kids once again looked at each other in disbelief.

So, this troubled me…

The three children, are in a wardrobe one minute, stumble through it to the other side, of which is in fact a large snow covered forest, only to be welcomed by a talking beaver. When the beaver asks them to be careful of the eavesdropping trees they look at one another in disbelief that the trees can talk and that the talking beaver sounds crazy?! Are you really still doubting things even as they come out of an animals mouth in perfect English? How closed minded are you? If I were to see a beaver speak I would realize that I need to be on my guard and that anything must be possible. This is a new world that very well could have more then one thing I consider fact called into question. I would be open to whatever was thrown at me, and be eager to play with and learn about this strange new land with an open mind and blank canvas….wouldn’t I?

But that is the question isn’t it?! If a beaver talked to you tomorrow would your whole world change, or would just  the part of the world in which you have characterized beavers as animals that quite obviously can’t talk need some rethinking? Do you begin to question whether or not this is a new species of beaver, or maybe beavers could talk all along we just haven’t listened? Does this help confirm that dolphins can talk? Why not? Does it mean a rock has feelings? Why not? I mean before that moment weren’t you absolutely sure beavers couldn’t talk too? It’s funny how quickly we arrange what is absurd and what isn’t. You are sure that the sun rises and sets every day — well go to Alaska and you will find that that isn’t necessarily true. And what happens in that instant is amazing, you instantly rearrange your belief system and facts to make it work, but immediately close your mind off from thinking much more beyond that. On one hand it is good to find your self grounded and not have to question everything every day, but on the other hand where is the line to always keep an open mind progressively? When those realizations are stretched over time is it easier to limit your openness? Sort of like the difference between easing into a hot bathtub or getting into a Jacuzzi before you turn it on.

It seems that every 100 years or so something large and unnerving  shakes up our perception of the world, but just like the children in the Lion the Witch and The Wardrobe we are constantly only allowing a scoped segment of information to change with a new observation. These crumbling moments of facts and belief systems are quickly contained to stay within a single new undertdsaning of any given thing and is not allowed to seep too far into a new appreciation to try and understand everything all over-again; all the while open the mind for this new data. The world was the center of the universe “Fact!” And how could the planet be moving if we don’t feel like we are moving “Fact!” Atoms are the smallest particles “Fact!” The word is flat “Fact!” Blacks are not the same as whites “fact!” — are thoughts all within a few hundred years old. ( Galileo Galilee was sentenced for heresy in 1633 for geocentricity claims less then 400 years ago )

The question is, where is the line between realization and acceptance. When and why do we find a point to start disbelieving again after a new belief has formed? If I was convinced the earth was the center of the world after hundreds of years of heliocentricism would I feel enlightened enough and change my tune when it comes to following everything the Pope says – that God wants a crusade to convert Muslims and Jews to Christianity? Or, would I still follow those commands/beliefs and solely update the part about the Sun?

Afgan Star

Okay, moving on….

Soon after I watched LWW  my cousin passed on some movie suggestions to me, one of which was “Afghan Star”. It is the story of how American Idol made its way to the minds of television producers in Afganistan after the leadership changed laws in 2004 allowing singing, music and television back into the country. The movie was strewn with interviews of countless people describing how beautiful it was to have music back in their lives.

“The empty house is now filled” one man said.

It is symbolic and beautiful that a culture can express themselves. Every contestant and viewer expressed their excitement and joy of how amazing it was to finally feel free and express themselves; how important it was for morale and culture.  A women being interviewed from the thousands of contestants explains that before 2004  she had to take voice lessons in her home town in secrecy because she could be beaten or arrested for such things. Her town is less progressive and to this date does not think Afghan Star is good for the country. Another young woman explains how overwhelmingly beautiful she believes art and music are and  feels how it fills her life with joy. Watching the movie, I am amazed that these people did not have the right to express themselves, but moved that they are now able to do so and beginning to embrace it. There is forward progress.

But slow down campers, let’s not get too excited. In the second round of the Afghan Star finals the same woman I just described that is overcome with joy now that she can sing and has made it to the final four. As she is singing these feelings culminate into a single expression of  happiness through dance, while giving her singing performance.

“What?!! What is she doing?!”  fellow contestants yell.

“She is ruining the show for us all” her female competitor says of her performance.

Yup, after an hour of the movie showing the beauty of what freedom and music can do to the soul and after following these contestant to the top, finally living their dream to become a famous singer they all turn on her because dancing on TV is not okay — just singing. She was admonished for dancing on stage.

The people have embraced the ability to finally sing through tears of joy, yet when it comes to a woman dancing on stage we are back to square one!? The poor girl cried after she lost and was escorted to her van ride home. All she wanted was to express herself much like others had finally done through song. It was a very emotional moment for me, the sheer ignorance and hypocrisy of people. To embrace singing and in the same breath still admonish this young girl for expressing herself through dancing…….A young man said “she should be killed” –it was painfully frustrating to watch.

So, once again I find myself asking, how the hell do you only learn a little, only see as far as the light is allowing you to…how can you not even tell?! …..Am I doing that without even knowing?

When jews were considered equals we had learned the sadness of our ways except that blacks were still an unknown quantity, when our society finally was able to see past skin we had to start over with women and sexism, and even after that hard lesson was learned we must debate  a person’s sexual preference, “gays”. …….Yes the lion the witch and the wardrobe is a silly fantasy about ones imagination and the oddities of reality but the sad part is that the reality we live in is as perhaps more absurd and our inability to believe in parallel concepts are as surreal and absurd as theirs.

Is life a process of building up foundational truths and refining them over time or is it more like the unraveling of untruths toward a final point at which everything is possible? Are we getting closer and closer to a reality that is bound or one that is realized to have none at all?  I have yet to see a talking beaver but if I did tomorrow what then, and why is that different the geocentrism in the face of helio? Knowledge may very well get larger not because we will learn more about what is untrue but we will find out that all is true.

Are we working to refine what we know and create more conclusions, to get closer to ultimate thruths, or is that short sited. If all things throughout history are learned and unlearend and like an atom bomb we are unable to take an explosive chain reaction of ideas out for infinite distances, i.e., our minds are only able to learn one or two steps out from the point of impact (wardrobe is forest->beaver talking->but trees can’t talk OR singing is okay->dancing is not) then is it possible the there is not a point that we are moving towards and instead just including more possibilities of beliefs. We may know more every day as the cliche concept but we end up knowing more depth about one thing every day, knowing something about something compeletly different or opposite to what we knew is much harder to see. Is it forever expanding of the breadth of systems or is there a single direction?

I guess I feel like this is a massive hole in our world. It exists right in front of us every day at the same time it is so far from being used and weighed against in our every day lives…..Am I on crazy pills?

TED Talks

Sixth Sense Technology

http://blog.ted.com/2009/03/sixth_sense_demo.php

Great technology of the future. Why take a mobile device out of your pocket when your environment is constantly able to take input and interface with all the world knowledge.

Stumbling on Happiness

(The 21 min summary version)

http://www.ted.com/talks/lang/eng/dan_gilbert_asks_why_are_we_happy.html

Read and loved his book, “Stumbling on Happiness” which gives perspective on the science behind what lead to sadness, happiness, imagination and how poor/amazing those things work.

Sir Ken Robinson on Education

http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html

What IS smart? DO we reward all sorts of talent or have we progressively become a society that our bodies are simply a transport device for our big brains. Sir Ken gives a humorous take on our recognition of education.

And his follow up years later if you like him:  http://www.ted.com/talks/lang/eng/sir_ken_robinson_bring_on_the_revolution.html

Physics meets life

http://www.ted.com/index.php/talks/garrett_lisi_on_his_theory_of_everything.html

This van bound Hawaiian finds the balance in quantum physics and  life.