Predictably Irrational by Dan Ariely

predictably

Don’t read this book please! If you do you’ll make it much harder for me and others to sell you something. In all seriousness though, this book has completely evolved the way I look at pricing, marketing, positioning, and more. One major take away is this: People have a hard time comparing things that are different from…
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The Martian: A perfect book for the casual Product Manager

The_Martian_2014

About two years ago a couple of nerdy colleagues of mine told me of an amazing new book they were reading. “A man is stuck on Mars and must figure out how to survive by planting crops and re-engineering his habitat. It is very precise and it takes you step by step through his thought process by using his ship’s log entries.”, they…
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