Predictably Irrational by Dan Ariely


Don’t read this book please! If you do you’ll make it much harder for me and others to sell you something. In all seriousness though, this book has completely evolved the way I look at pricing, marketing, positioning, and more. One major take away is this: People have a hard time comparing things that are different from…
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How a Roundabout is like Product Development


I quite liked driving through New Zealand and Australia. Like most countries outside the U.S., they use roundabouts to deal with intersection traffic. The rules of a roundabout are quite simple: you must yield to oncoming cars to your right – otherwise – go. Most of the time there are no cars coming and you can avoid the…
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