Predictably Irrational by Dan Ariely

predictably

Don’t read this book please! If you do you’ll make it much harder for me and others to sell you something. In all seriousness though, this book has completely evolved the way I look at pricing, marketing, positioning, and more. One major take away is this: People have a hard time comparing things that are different from…
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Give a hoot track your tweets

There are many apis that offer shortening of urls tinyurl.com, tinyurl.cc, bit.ly and many others which have all been useful over the years as services that take a URL like this:  http://www.seanshadmand.com/2009/07/18/give-a-hoot-track-your-tweets/ and convert it to a url like this: http://tinyurl.com/len47k. Once the tiny url is clicked a user is quickly redirected to the true url…
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