By @sshadmand

Scan.me is great use case for focusing on the right customer, not just the right product.

AND that the product doesn’t *have to* be complicated or new to be wanted.

It just has to be easier to use, and packaged up better then the alternative.

http://techcrunch.com/2012/02/23/scan-gets-1-7m-from-google-ventures-and-shervin-pishevar-to-make-qr-codes-actually-useful/

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